TINDER
Tinder was looking for a new agency to launch a major brand campaign. It had to be ownable for the dating app and memorable to a millennial audience who already has too many options to choose from in the dating world.
To its users, Tinder is a lot of things - for some, it’s where they found the love of their life. For others, the love of their night. So our pitch concept owned the ambiguity of the relationships Tinder users create, and left them with the choice: What’s It To You?
Playful vinyl records extended the campaign, using the A and B sides to create a playlist for whichever relationship you’re in the mood for.
You’ll want your headphones for this one.
For digital radio, we created a single narrative with diverging paths - one for each ear.